"Our consumers have busy, active lives so this new look and convenient 4-packs allow them to more easily find XYIENCE and get more product at a great price. We've kept the same, refreshing taste and formula but we felt that a package redesign would better communicate XYIENCE's benefits and make it more prominent on the shelf," said Thomas Oh, SVP of marketing of Big Red, Inc., the makers of XYIENCE Energy. "Consumers have always loved XYIENCE's great taste and zero calorie/zero sugar features. An Artisanal Coffee Roaster and Coffeehouse Est. The new 4-packs will be available in the brand's three top-selling flavors: Cherry Lime, Mango Guava and Frostberry Blast. Delicious espresso drinks and coffee by the pound all from our in-house roaster. The 4-pack makes the purchase of multiple cans more convenient and is appealing to the grocery trade which continues to be the fastest growing channel for the category. Proudly displaying its updated design, XYIENCE's new 4-pack package will be available next month at select retailers for $6.99. The upgrades create clearer product visibility on store shelves and a more visually appealing choice for consumers. Each can is also now represented with a highly visible top color band designed to easily differentiate among flavors. UFC fighters appear on cans of Xyience, attend promotional events and wear the Xyience logo. NOS energy drink (a Coca-Cola Company product) sponsors MMA champion Georges St-Pierre and has built an ad campaign around the UFC champion. The redesign features a crisp white background and a larger, more prominent placement of the product's zero calorie/zero sugar benefits. The UFC has an official energy drink called Xyience Energy. The new enhancements more clearly communicate the brand's key value propositions and further meet the needs of consumers. AUSTIN, Texas, Ap/PRNewswire/ - XYIENCE, the leading zero calorie/zero sugar energy drink made with all natural flavors and colors, unveiled today a fresh can design and introduced a convenient 4-pack package.
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